Our Leadership Team

Sameh Muhtadi

Sameh Muhtadi

Chief Executive Officer - Bloom Holding
Sameh Muhtadi

Sameh Muhtadi

Chief Executive Officer - Bloom Holding

Sameh Muhtadi has served as the CEO of Bloom Holding since October 2014.
As a real estate investment veteran, Muhtadi carries over 30 years of experience across real estate development, engineering and construction management, strategic planning and financial investment.

Prior to joining Bloom Holdings, Muhtadi served as a leader at various renowned institutions: Managing Director of The Morgan Stanley - Orascom Infrastructure Fund, CEO of Emaar Properties-Misr, and Executive Vice President of Contrack-Orascom.

An FSA-certified financial advisor, Muhtadi’s expertise spans a wide range of real estate investment disciplines including PPP investments across the Middle East and Africa. Muhtadi received a bachelor’s degree in Civil Engineering from Enfield College, UK, and a Master’s in Construction Management from the George Washington University, USA.

Rami Hreiki

Rami Hreiki

Chief Development Officer
Rami Hreiki

Rami Hreiki

Chief Development Officer

Rami Hreiki joined Bloom in 2014 and serves as Chief Development Officer. Hreiki’s career spans over 22 years and he brings his invaluable expertise in development management, design, procurement and project management to his role at Bloom.
Prior to Bloom, Hreiki headed the Residential and Commercial Development Management department at Aldar Properties in Abu Dhabi. During his 9-year tenure with Aldar, Rami held a number of key positions including Head of Residential and Commercial Portfolio Management, encompassing the full spectrum of responsibilities in Asset and Development Management.
Hreiki has a Master’s Degree in Architecture from USEK University in Lebanon and a post-graduate Diploma in Project Management (with Distinction) from the University of Cambridge in the UK. He is a member of both the Royal Institution of Chartered Surveyors (RICS) and the Order of Engineers and Architects in Lebanon.

Saed Arekat

Saed Arekat

Chief Financial Officer
Saed Arekat

Saed Arekat

Chief Financial Officer

Saed Arekat has served as the Chief Financial Officer of Bloom Holding since 2007. Using 10 years of extensive experience to guide him, Arekat now plays a pivotal role on the Executive Management Team of Bloom, leading the Corporate Finance Strategy and overseeing the Finance function for the Group including: budgeting & planning; treasury; control & cost synergies; reporting & consolidation; investor relations; corporate accounts & Finance ERP applications.
Prior to joining Bloom, Arekat served as Executive Manager/Director at Ernst & Young Baghdad, Iraq. Arekat acted as Senior Manager at Ernst & Young in the Assurance and Advisory Business Services department in the Amman and Ramallah Offices and was a Chief Audit Executive at Palestine Telecommunications Co. Group.
Arekat holds an MBA from Manchester Business School in the United Kingdom and other prestigious certificates such as a Certification in Control/ Risk Self-Assessment (CCSA), Certified Internal Auditor (CIA) and a Certified Public Accountant (CPA).

Henning Fries

Henning Fries

Chief Executive Officer - Bloom Education
Henning Fries

Henning Fries

Chief Executive Officer - Bloom Education

Henning A. Fries serves as the CEO of Bloom Education, where he oversees the company’s business unit, including existing and developing operations. In a career that spans 25 years, Fries’ area of expertise includes business re-engineering and turnaround operations, complex stakeholder relations, and project management and consultancy.
Prior to joining Bloom, he was the Managing Director for Hospitality at Al Habtoor Group in Dubai and also worked as Regional Vice President of Fairmont – Raffles Hotels International in the UAE. Additionally, he has served as Regional Director & General Manager at the Monarch, Dubai and Dubai Media One Hotel.
Fries has held leadership roles across operational, asset management and development disciplines at leading hotel chains in both mature and emerging markets in Europe, Middle East, Asia and North America. Fries has earned an Executive MBA from Henley Business School, Oxfordshire, the UK and a diploma in Hotel Management from Hotel School SBC, Trier, Germany

Obaid Al Shuwaihi

Obaid Al Shuwaihi

Director Of Government Relations
Obaid Al Shuwaihi

Obaid Al Shuwaihi

Director Of Government Relations

Obaid Al Shuweihi joined Bloom in 2008. Today, as Director of Government Relations at Bloom, he is responsible for liaising with all UAE government entities on projects and developments, human resources, land acquisition, Bloom businesses and subsidiaries.
Prior to Bloom, Al Shuweihi was a member of the UAE Armed Forces for 16 years, where he oversaw government relations pertaining to Armed Forces.
Al Shuweihi has attained a Bachelors of Law from Dubai Police Academy and a Lawyers Diploma from Ministry of Justice. He also serves as a Certified Arbitrator specialised in Civil and Commercial Law in the GCC Commercial Arbitration Centre.

Firas Damiri

Firas Damiri

Director of Procurement and Project Controls
Firas Damiri

Firas Damiri

Director of Procurement and Project Controls

Firas Damiri serves as Director of Procurement and Project Controls. A strong leader with over 20 years of experience, he has worked with Aldar, Damac, and Turner on YAS Island development, Raha Beach, Emirates Palace, and several other upscale projects in Dubai and Abu Dhabi since 2004.
Damiri holds a Bachelor Degree in Civil Engineering from the Jordan University of Science and Technology. He is a Certified Professional Scheduling Engineer - PSP, Certified Professional Project Manager -PMP, Certified Earned Value Professional Analyst – EVPA and a Certified Professional Quality Manager - PQM.

Karam Annab

Karam Annab

Head of Business Development
Karam Annab

Karam Annab

Head of Business Development

Karam Annab serves as Head of Business Development and joined Bloom in 2015. With over 20 years’ experience in Business Development and Marketing & Communications across the MENA region.
Prior to joining Bloom, Annab was the Corporate Communications & Marketing Director for Al Maabar International in Abu Dhabi. She was also Chief Development Officer of K&K Communications Group in the GCC, Head of Sales & Marketing for Tameer Holding in the UAE, Chief Marketing Officer of Nuqul Group, and General Manager of Intermarkets Advertising in Jordan.
Passionate about her work and an agent of positivity and change, Annab speaks English, French, Italian and Arabic fluently. She has earned a Master degree in Enterprising Management from Durham Business School in the UK, a BS in Civil Engineering from the University of Hartford in the US and a Diploma in Computer Aided Design (CAD) from San Francisco State University.