Sep 7, 2015

Bloom Unveils Soho Square at Cityscape Global 2015

A Mixed-Use Trendy Urban Development on Saadiyat Island, Abu Dhabi

Abu Dhabi-UAE: 07 September, 2015 – Bloom Properties, a Bloom Holding subsidiary specialized in the development of sustainable and integrated communities, has announced its latest project – Soho Square – the mixed-use urban development that encompasses residential, retail and commercial space on Saadiyat Island - at Cityscape Global 2015, currently underway at Dubai World Trade Centre.

Set to take shape in the University Neighborhood of Saadiyat Island next to the New York University Abu Dhabi campus, the G+10 development will feature 302 high-end lifestyle residences upon completion ranging from studio to three-bedroom apartments, townhouses, and penthouse. The units will soon be for offered sale with Bloom and set to offer attractive payment plans for potential buyers and investors.

Soho Square is the second mixed-use development by Bloom Properties in the prime location of Saadiyat Island. In April 2015, as part of its participation in Cityscape Abu Dhabi, Bloom launched its Park View mixed-use development that comprises two buildings - a residential tower and a hotel which will be managed by Rotana.


Sameh Muhtadi, CEO of Bloom Holding, said: “Following the massively successful launch of Park View at Cityscape Abu Dhabi 2015, Bloom Properties has received strong interest from investors keen to own a piece of this lucrative investment due to its attractive rental yields and location advantages - in the vicinity of New York University Abu Dhabi campus and within proximity to the cultural center of Abu Dhabi with its museums. As Park View was fully sold out within days of its launch, Bloom Properties has decided to offer our valued investors with another world-class mixed-used development that ensures the same location benefits and high potential returns on investment.”

Soho Square aims to create modern, vibrant and environment-friendly living quarters with a raft of commercial and retail facilities and amenities including restaurants a swimming pool and a fitness center.

Bloom Holding, a subsidiary of National Holding, is a group of companies dedicated to developing sustainable and integrated urban communities that offer an enriching lifestyle and quality of life. The Group is driven by its vision to surpass the expectations of buyers and investors through partnerships with best in class providers in education, hospitality, healthcare, and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the MENA region, Europe and the United States.

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