Nov 8, 2015

Bloom Hospitality Unveils Middle East’s First EDITION Hotel at Cityscape Global 2015

  • 200-key Five Star Hotel Project to Take Shape within Abu Dhabi Marina Mixed-use Development
  • Most Successful Hospitality Brand Worldwide to Set New Benchmarks in Boutique Hotel Sector in Abu Dhabi

Abu Dhabi-UAE: 08 September, 2015 – Bloom Hospitality, a Bloom Holding subsidiary with a fast-growing portfolio of hotels, has announced the development of a five-star hotel project within the Abu Dhabi Marina mixed-use cluster at Cityscape Global 2015, currently underway at Dubai World Trade Centre.

Set to open in the third quarter of 2016, the 200-key and 57 serviced apartment hospitality project will be operated under the EDITION hotel brand - the latest boutique hotel venture by renowned American hotelier and real estate developer Ian Schrager in partnership with Marriott International. With the highest hotel rating among Marriot Group hotels, Edition currently has four hotels globally located in Istanbul, London, Miami Beach and New York City. When opened, The Abu Dhabi Marina Edition will be the first EDITION hotel to open in the Middle East.

The project is part of Abu Dhabi Marina mixed-use development, a landmark project located in the Marina Al Bateen area offering upscale residences, executive serviced apartments, health clubs, hotel, cafes and restaurants.

Sameh Muhtadi, CEO of Bloom Holding said: “Bloom Hospitality is privileged to partner with EDITION to bring the most successful hospitality brand worldwide to Abu Dhabi. As the region’s first EDITION hotel, the project will offer unique upscale accommodation with personalized, friendly and modern service as well as outstanding and matchless dining and entertainment offerings. Setting new benchmarks in the boutique lifestyle hotel category, the Abu Dhabi Marina EDITION will embody Bloom Hospitality’s commitment to excellence by delivering the city’s finest hospitality options and amenities to our discerning guests.”

Surrounded by the spectacular views of the Arabian Gulf in the heart of the city, the Abu Dhabi Marina project will also feature 57 executive apartments, as well as two residential buildings comprising 225 apartments ranging from one to four bedrooms. Built on a plot area of 41,797 square meters with a total BUA of 150,000 sqm, the project will host 3,000 square meters of premium waterfront retail attractions, in addition to 890 parking spaces.

The construction of the premium waterfront development is now 70% complete, and the project handover is set for Q3 of 2016. Abu Dhabi’s Estidama Pearl Building Rating System has already awarded the project a 2 Pearl Rating status.

Bloom Hospitality operates a fast-growing hospitality portfolio encompassing four and five star hotels and serviced hotel apartments under global brands such as Marriott International, Inc., Edition and Rotana, among others.

The company has previously launched the 188-key hotel apartments within ‘Park View’, a mixed-use development set to take shape in the university neighborhood of Saadiyat in Abu Dhabi and the five-star 315-room Abu Dhabi Marriott Hotel within Bloom Central mixed-use development set to open in the Q1 of 2016, among others.

Bloom Holding, a subsidiary of National Holding, is a group of companies dedicated to developing sustainable and integrated urban communities that offer an enriching lifestyle and quality of life. The Group is driven by its vision to surpass the expectations of buyers and investors through partnerships with best-in-class providers of education, hospitality, health care and property services. Bloom Holding has an established and growing portfolio of projects within the UAE, the MENA region, Europe and the United States.

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